Direct to Consumer: it’s a bold move for those manufacturers or brands that decide to open up that sales channel and sell directly to their Consumers. Why? Because there’s no buffer zone anymore. In this arena, there are no distributors … Read More
Author Archives: Claire Linley
Customer-Centricity: more than a Buzz Word
Today’s version of the Customer Journey revolves around what a retailer wants to sell and not what a customer wants to buy. … Read More