Sustainability is a word that is being thrown all over the place. Every company has to install it in its strategy, but customers can see when it is forced into it.
They can smell the recycle bin.
When we started Delloop our main focus was you, the customer.
How to help you get what you want from your retailers, how to keep your data yours, and how to manage your online relationship with your favorite brands.
But even having you as our main focus, we wanted to bring in somehow our love for the planet as a driving force.
How did we do it?
Let me start with a simple fact.
In 2021, a little over 271 billion spam emails were sent each day last year. The average spam email has a footprint of 0.3g CO2e.Good-Loop
That means that the total daily worldwide carbon footprint of spam email is 81.3 billion g of CO2e (81,300 metric tons)!!
Meanwhile, research carried out at Good-Loop has found a typical online ad campaign emits 5.4 tons of carbon dioxide – a third of what an average US consumer produces in a year.
All of these combined with countless Ads, A/B testing and server usage puts marketing as a big contributor to energy waste.
Things that we feel are less than a drop in the ocean are making a huge impact on the carbon footprint of companies. As a marketer, I had no clue!
We use a ridiculous amount of energy just to see what sticks and from the retailer side, this is a never-ending story, from billboards to snail mail, to the guy spreading pamphlets outside the subway. Everything takes a toll on energy waste.
Now, Imagine we can reduce that significantly by allowing brands to Hyper personalize the incentives you receive and protect your data in the process, win-win!
What we are doing with Delloop is to make sure retailers have access to a much more detailed customer persona. Now they have a way to deliver the right incentive, to the right person, at the right place, at the right time. And their main incentive?
And that’s the tip of the iceberg, we are also allowing other brands to create alliances that would have taken months to achieve, instantly. Now brands can cross-promote services and products in one place and with one click.
We are enabling you to compile all your queries and conversations with brands into one place, so you don’t have to jump from app to app.
But beyond the mumbo-jumbo of the operational side, the relevance, for me as a member of the Delloop team, is that we are putting our money where our mouth is.
We’re striving to find more and better ways to make sure everything we offer to customers and retailers has a real-life impact that is not measured only by money results. Something that paves the road for us to help maintain a planet that can be enjoyed by future generations, all based on a simple and sometimes overused buzzword:
Marcos Bravo C.
Marcos is part of the Delloop team as a branding and communication advisor.